Your privacy is important to Iplay and Iplay Enterprises (together with their subsidiaries and affiliates, “Iplay”).

Visiting Iplay’s Sites with your browser settings adjusted to accept cookies tells us that you want to use Iplay’s products and services and that you consent to our use of cookies and other technologies to provide them to you as described in this notice and in our Privacy Policy. See below for information on how to modify the settings in your browser to notify you when you receive a new cookie and disable cookies altogether.

What is a cookie?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a web site, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. There are two types of cookies that we may use: session and persistent. Session cookies exist only during an Internet user’s online session. They disappear from the user’s computer when he or she closes the browser software. Persistent cookies remain on the user’s computer after the browser has been closed.

What information might we gather with cookies and why?

We use cookies to recognize your browser and to provide services and well as interest-based advertisements. We also use cookies for additional purposes, including:

• Recognizing your user profile when you visit.
• Identifying when you visit our Sites.
• Identifying the pages that you view.
• Keeping track of the games that you view, play or download.
• Keeping track of items that you’ve placed in your shopping cart.
• Delivering content specific to your interests.

The cookie merely recognizes your browser, unless you choose to identify yourself voluntarily. You may choose to identify yourself, for example, by entering your username and password. If you do identify yourself, cookies can link to information regarding your account with us, including pages you have viewed or games you have played. Cookies are also used to identify you and your preferences when you return.

Who gathers this information and how is my privacy protected?

Iplay gathers this information, and it is subject to Iplay’s privacy policy.

Important Notice: Iplay operates this Site under an agreement with MSN. Accordingly, Iplay may share any data collected with MSN and its use of your data is subject to its own privacy policy. MSN may also drop its own cookies, serve its own ads or use other ad-serving networks. For information concerning data collection by MSN or its ad-serving network, please see its privacy policy.

Third-party companies that provide optimization services and third-party advertisers may also drop cookies and gather information. We do not provide any personal information to advertisers or to third-party providers that display interest-based ads on our Sites. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards.

How can I block or remove cookies?

You can control your preferences for cookies through your browser’s settings. For example, you can change the settings for cookies on Internet Explorer and Chrome as follows:

Internet Explorer: By selecting “Tools,” then “Internet Options,” then “Privacy,” and then either “Advanced” for general settings or “Sites” for site-by-site restrictions or exceptions.

Chrome: By selecting “Settings,” then “Under the Hood” then “Content Settings.”

At these locations, you can choose to prevent your browser from accepting new cookies, have your browser notify you when you receive a new cookie, or disable cookies altogether. You can also specify particular URL addresses (sites) for which you choose to make an exception (either to receive or not to receive cookies). Opting out only applies to the specific web browser on the specific computer that you make the change. If you use multiple computers or multiple web browsers, you must opt out using each one.

Please be aware that if you choose not to receive cookies from one of our Sites, some aspects of that Site will not function properly.

How can I opt-out from specific third parties dropping cookies?

As a general matter, you may opt-out of many advertisers’ cookies by doing so at the consumer opt-out portal provided by the Network Advertising Initiative (NAI), an association of advertising networks, data exchanges, and marketing analytics services providers. You can find a link to the NAI opt-out page here.

Iplay works with the following third parties that use cookies in connection with the services that they provide:

Ad Tech

Iplay works with Adtech US, Inc. for the delivery of advertisements to certain Sites. The non-personally-identifiable information collected about your visits to the Sites may be used in order to provide advertisements about goods and services of interest to you. You have the option to opt out of the collection of such information by clicking here and following the ad cookie opt-out instructions.

DoubleClick (Google)

Iplay may use DoubleClick as a third-party ad server for some of the Sites. You may click here to view DoubleClick’s privacy policy. DoubleClick collects certain non-personally identifiable information in order to better target advertising to you. If you would like to opt-out of this collection, follow the instructions therein for “Ad Cookie Opt-Out,” and DoubleClick will change your cookie to one that does not contain a unique user ID number, which will prevent DoubleClick from collecting any information from your use of the Internet. You can opt-out of Double Click’s (Google’s) collection of information through the NAI opt-out page here.

Google Analytics

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. You can find more information on controlling your data with Google Analytics here.

Matomy Media Group

Iplay works with Matomy Media Group to implement its affiliate network, and identify when our affiliates direct users to our Sites. Matomy does not collect personal information on our Sites and will only use the information that it collects in connection with the implementation of our affiliate network. You can find out more about Matomy here.

Omniture

In addition to our own internal tracking, we utilize the services of Omniture, Inc., a provider of online business optimization software, to assist us in the capture and analysis of customer usage and tracking information. Omniture acts as a limited agent of Iplay only for the purpose of providing such services. Any information obtained by Omniture from Iplay will be treated by Omniture as proprietary and confidential information. To view Omniture’s privacy policy, click here. If you do not wish to allow your session visitation information to be aggregated and analyzed by Omniture, you may utilize the opt-out mechanism found under the heading “Opt-out and update policies” here.

Parature

Parature, Inc. provides the platform through which Iplay provides its dynamic FAQs and customer service responses. All of the user data that is collected by Parature is used solely for providing its services to Iplay. You can find out more about Parature here.

Power Reviews

Iplay works with Power Reviews, Inc. in order to enable users to read and submit product reviews on certain Sites, as well as post such reviews on social media platforms. All of the user data that is collected by Power Reviews is used solely for providing its services to Iplay. You can find out more about Power Reviews here.

Steelhouse

Iplay works with Steelhouse to better understand users’ behavior on our Sites. Steelhouse helps us provide the right offer to our users at the right time when they are online. Steelhouse does not collect personal information on our Sites. You can opt-out of Steelhouse’s collection of information here or through the NAI opt-out page here.